Inovara|European Rebrand
Dynamic text explainer
The client wanted to update the look and feel of their brand to reflect a new chapter as they join the Inovara Group. While the visual identity is evolving, their commitment to delivering the same great value remains unchanged.
Becoming part of this pan-European group enables them to offer even more added value to their customers through enhanced resources, expertise, and capabilities.
With little footage but lots of striking photography and product images we thought an animated explainer video would work best to utilise these existing assets.
We proposed a dynamic and punchy style, upbeat music and kinetic text to really get the key message across.
Using the new branding to ignite our creativity, we drafted up a script and storyboard to share with the client. Once approved we used dynamic captions along with 2D design assets to really bring the film to life.
Due to the brand being across europe, once the initial film and concept was signed off, this had to be translated into french, german, italian and dutch, swapping in the relevant logo and branding assets in each film.